Retention intelligenceFor beauty & skincare

Know who needs you next.

Altvary finds the customers who need attention next, explains why, and tells you what to do.

Who needs attention today?See opportunities

See what Altvary finds in your store

  • Who to reach

    The right customers

  • Why now

    From their purchase history

  • What to sell

    The right product

  • What to do

    A clear next step

  • Replenishment opportunity

    Example
    RL

    Rosa L.

    VIP5 orders

    Ready to replenish

    Daily Barrier Moisturizer 50ml

    41 days since last order

    About 45 days of use4 days left

    Expected contribution
    $42
    Confidence
    87 / 100
  • Routine opportunity

    Example
    MC

    Maya C.

    Returning4 orders

    Missing: Treat

    Hydrating Serum

    Buys cleanser, moisturizer and SPF

    1. Cleanse — bought
    2. Treat — never bought
    3. Hydrate — bought
    4. Protect — bought
    Potential value
    $36
    Routine gap
    Treat
  • Winback opportunity

    Example
    SW

    Sarah W.

    VIP7 orders

    Customer has gone quiet

    Retinol Renewal Serum

    64 days since last order

    Quiet for 64 days45–90 day lapse window

    Expected contribution
    $68
    Confidence
    74 / 100

The problem

One customer can trigger five different actions.

A customer can match several signals at once. The hard part is deciding which one matters now — and what to do about it.

One customer

Example
SM

Sarah M.

VIP · 7 orders · $86 average

Customer signals

  • Last order 47 days agoUsually every 42 days
  • VIP customer7 orders
  • High average order$86
  • Buys cleanser and serumNever a sunscreen
  • Customer score fell9 points this week

Possible actions

Her signals match 5 different plays:

  • Repurchase timing

    Her serum is due again

  • Routine gap

    One routine step missing

  • VIP score-drop warning

    A best customer is sliding

  • Revenue-ranked winback

    Quiet for 45+ days

  • Cross-sell cohort

    Ready for one more product

Which one deserves attention now?

  • Which opportunity is worth the most?
  • Is it the right moment for her?
  • Does it still earn after your offer?
  • Should we hold back instead?

Altvary decision

Example
SM

Sarah M.

VIP · High average order

Repurchase timing

Vitamin C Serum

5 days past her own usual gap between orders

Replenishment reminder
Expected contribution
$42
Confidence
87 / 100

Altvary weighs the competing signals and picks one clear decision per customer — so you know what deserves attention now.

Built for beauty & skincare

Turn purchase patterns into opportunities.

Altvary reads purchase history, product sizes and the time between orders to find signals worth acting on.

SM

Sarah M.

Vitamin C Serum

Example

What Altvary sees

  • Bought Vitamin C Serum in 4 separate orders
  • Usually orders every 36–42 days
  • Last order: 47 days ago

What Altvary finds

Replenishment opportunity

5 days past her usual purchase window

What to do

Replenishment reminder

Don’t build another segment. Find the customers who need attention now.

How Altvary works

Altvary connects the signals that matter.

Then it chooses what to do next.

Customer signals

Last order 47 days agoUsually every 42 daysVIPHigh average orderRepeat purchase

Competing opportunities

ReplenishmentCross-sellWin-backVIP attentionRoutine gap
Altvary

Altvary Decision Engine

Weighs every opportunity. Picks one.

One clear decision

Example
SM

Sarah M.

Vitamin C Serum

Replenishment window passed
Replenishment reminder
Hand
off
Klaviyo

The decision goes into the flow you already run.

Decision→Email

From decision to action

Altvary decides. Your marketing does the delivery.

Find the opportunity. Hand off the decision. Let your existing flow do the rest.

  1. 01

    Altvary

    Find today’s opportunities

    Who needs attention, and why.

    Today’s opportunities

    Example
    CustomerOpportunityContribution
    SMSarah M.Vitamin C SerumReplenishment$42
    JLJessica L.CleanserRoutine gap$36
    MKMegan K.MoisturizerVIP attention$58
    DTDaniel T.SPF 50Cross-sell$28
  2. 02

    Altvary → Klaviyo

    Hand off the decision

    Customer, product, and context.

    Klaviyo

    Handed off to Klaviyo

    Sarah M. → Replenishment
    Vitamin C Serum

  3. 03

    Klaviyo

    Your flow sends the message

    In your brand, through your existing flow.

See it in your store

See what Altvary finds in your store.

Get early access and discover your first opportunities.

Get early access

Free during early access · Read-only access

Today

Revenue opportunities

Example store

Today’s revenue opportunities

25 decisions to act on today.

Ranked by what each opportunity is worth: expected contribution, weighted by confidence.

CustomerOpportunityContributionConfidence
SMSarah M.VIP · 7 ordersVitamin C Serum 30mlPast window · 5 days over$4285
JLJessica L.Returning · 4 ordersGentle Foaming CleanserRunning low$3178
MKMegan K.Returning · 3 ordersDaily Barrier MoisturizerPast window · 5 days over$2960
DTDaniel T.Returning · 5 ordersMineral SPF 50Running low$2455
APAmanda P.VIP · 9 ordersRetinol Night SerumPast window · 6 days over$3882

Measure what happens next

See what happened after each decision.

Altvary links each decision it hands off to the Shopify orders that follow, so you can see which opportunities were followed by a purchase — and which weren’t.

Outcomes

What happened after each decision

Example
  1. SM

    Sarah M.

    Vitamin C Serum

    1. DecisionReplenishment
    2. Handed offKlaviyo accepted
    3. Shopify outcomePurchased$42 credited
  2. JL

    Jessica L.

    Cleanser

    1. DecisionRoutine gap
    2. Handed offKlaviyo accepted
    3. Shopify outcomeOpen18 days left in window
  3. MK

    Megan K.

    Moisturizer

    1. DecisionVIP attention
    2. Handed offKlaviyo accepted
    3. Shopify outcomeNo purchaseWindow closed
Decisions handed off
128
Purchases after decision
12
Influenced revenue
$684
Illustrative figures, not results from a real store.

An order counts when it is placed within 30 days of the hand-off. Each order credits one decision, net of refunds. That is influenced revenue, not proof the decision caused the purchase.

Don’t just send more campaigns. Learn which decisions are followed by a purchase.

Replenishment preview

See what Altvary can find in your store.

Enter your store URL to preview replenishment opportunities from your public catalog. Ask for early access when you’re ready to see the customers behind them.

No installation required · Reads your public product catalog

Like what you see?

Get early access to go deeper.

See the customers, timing, and opportunities behind your catalog.

Get early access

Free during early access · Read-only access · Altvary can’t change your products, orders, customers or inventory

From preview to your store

See the idea first. Connect when you’re ready.

  1. 01

    Preview

    Your public catalog

    See which products appear eligible for replenishment and roughly when customers may run out.

  2. 02

    Connect Shopify

    Your real customer data

    Altvary can identify the customers behind those opportunities and explain what needs attention.

  • No Shopify connection required for the preview
  • Read-only access to your store data when you connect

Pricing

One plan. Free during early access.

Everything Altvary does, free while we build with our first merchants, with read-only access to your store data.

Growth

$0during early access

Free while we build with our first merchants.

  • Up to 10,000 customers
  • RFME scoring & segments
  • All recommendation plays
  • Nightly automatic scoring
  • CSV exports & suppression
Get early access

Read-only access to your store data

Questions

The things merchants ask first.

What is Altvary?

Retention intelligence for Shopify beauty and skincare brands. It reads your purchase history and produces one recommended action per customer — who, why, which product, what offer — instead of another dashboard to interpret.

How is it different from Shopify analytics?

Shopify reports what happened. Altvary decides what to do next about a named customer, and says why. A report needs a person to turn it into an action; a decision already is one.

How is it different from Klaviyo?

Klaviyo sends. Altvary decides who is worth sending to and what about. It sits between your Shopify data and your existing retention stack rather than replacing either.

Do I need Klaviyo?

No. Klaviyo is the supported activation channel, and you can also work from the queue and export. Altvary is useful before any channel is connected, because the decisions are the product.

What data does Altvary access?

Orders, customers, products and inventory — read-only. Altvary can’t change your products, orders, customers or inventory. The Trust Center: what Altvary reads and how it uses your data →

Does the preview need me to install anything?

No. It reads the public product catalog any shopper can see. No account, no Shopify connection, and nothing about a customer, an order or revenue is in what it returns.

Who does Altvary decide about?

Only customers whose Shopify record says they subscribed to marketing. Every other state — never opted in, an unconfirmed double opt-in, opted out, erased, invalid — is treated as no permission, and so is a customer whose consent Altvary has never read.

How does the replenishment timing work?

From the size on the listing and the category’s usage rate, plus the customer’s own interval once there are orders to read. The preview above shows you the product half of that for your own catalog.

Find the customers who need attention next.

Get early access

Read-only access · Free during early access