Replenishment opportunity
ExampleRosa L.
VIP5 orders
Ready to replenish

Daily Barrier Moisturizer 50ml
41 days since last order
About 45 days of use4 days left
- Expected contribution
- $42
- Confidence
- 87 / 100
Retention intelligenceFor beauty & skincare
Altvary finds the customers who need attention next, explains why, and tells you what to do.
See what Altvary finds in your store
Who to reach
The right customers
Why now
From their purchase history
What to sell
The right product
What to do
A clear next step
Replenishment opportunity
ExampleRosa L.
VIP5 orders
Ready to replenish

Daily Barrier Moisturizer 50ml
41 days since last order
About 45 days of use4 days left
Routine opportunity
ExampleMaya C.
Returning4 orders
Missing: Treat

Hydrating Serum
Buys cleanser, moisturizer and SPF
Winback opportunity
ExampleSarah W.
VIP7 orders
Customer has gone quiet

Retinol Renewal Serum
64 days since last order
Quiet for 64 days45–90 day lapse window
The problem
A customer can match several signals at once. The hard part is deciding which one matters now — and what to do about it.
One customer
ExampleSarah M.
Customer signals
Possible actions
Repurchase timing
Routine gap
VIP score-drop warning
Revenue-ranked winback
Cross-sell cohort
Which one deserves attention now?
Altvary decision
ExampleSarah M.

Repurchase timing
Vitamin C Serum
Altvary weighs the competing signals and picks one clear decision per customer — so you know what deserves attention now.
Built for beauty & skincare
Altvary reads purchase history, product sizes and the time between orders to find signals worth acting on.
Sarah M.
What Altvary sees
What Altvary finds
Replenishment opportunity
What to do
Replenishment reminderDon’t build another segment. Find the customers who need attention now.
How Altvary works
Then it chooses what to do next.
Customer signals
Competing opportunities
Altvary Decision Engine
Weighs every opportunity. Picks one.
One clear decision
ExampleSarah M.
The decision goes into the flow you already run.
Features
Altvary finds the moments that matter across the customer lifecycle — from replenishment and winback to routine gaps, VIP attention, and cross-sell.
Replenishment
Product exhaustion
What Altvary sees
The size a customer bought is about to run out.
Decision
Replenish that productRoutine gap
What Altvary sees
A customer buys some steps of a routine, and has never bought another.
Decision
Recommend the missing stepVIP attention
VIP score-drop warning
What Altvary sees
A best customer’s score is dropping while they’re overdue.
Decision
Reach them while they’re a VIPCross-sell
Cross-sell cohort
What Altvary sees
An active customer who buys across two or more routine steps.
Decision
Recommend the next productWin back
Revenue-ranked winback
What Altvary sees
A good customer has gone quiet for 45–90 days.
Decision
Win them backSecond order
High-LTV entry product
What Altvary sees
A strong first order, and no second one yet.
Decision
Prompt the second orderRoutine went quiet
Routine dropout
What Altvary sees
They used to buy two or more routine steps, and none for 90 days.
Decision
Win back the routinePast its best
Product freshness
What Altvary sees
An opened product is near the end of its shelf life.
Decision
Recommend a fresh replacementThese aren’t just segments. They’re opportunities with a reason to act.
From decision to action
Find the opportunity. Hand off the decision. Let your existing flow do the rest.
Altvary
Find today’s opportunities
Who needs attention, and why.
Today’s opportunities
Example| Customer | Opportunity | Contribution |
|---|---|---|
| SMSarah M.Vitamin C Serum | Replenishment | $42 |
| JLJessica L.Cleanser | Routine gap | $36 |
| MKMegan K.Moisturizer | VIP attention | $58 |
| DTDaniel T.SPF 50 | Cross-sell | $28 |
Altvary → Klaviyo
Hand off the decision
Customer, product, and context.
Handed off to Klaviyo
Sarah M. → Replenishment
Vitamin C Serum
Klaviyo
Your flow sends the message
In your brand, through your existing flow.
Replenishment email
Example
See it in your store
Get early access and discover your first opportunities.
Get early accessFree during early access · Read-only access
Today’s revenue opportunities
25 decisions to act on today.
Ranked by what each opportunity is worth: expected contribution, weighted by confidence.
Measure what happens next
Altvary links each decision it hands off to the Shopify orders that follow, so you can see which opportunities were followed by a purchase — and which weren’t.
Outcomes
Sarah M.
Jessica L.
Megan K.
An order counts when it is placed within 30 days of the hand-off. Each order credits one decision, net of refunds. That is influenced revenue, not proof the decision caused the purchase.
Don’t just send more campaigns. Learn which decisions are followed by a purchase.
Replenishment preview
Enter your store URL to preview replenishment opportunities from your public catalog. Ask for early access when you’re ready to see the customers behind them.
No installation required · Reads your public product catalog
From preview to your store
Preview
Your public catalog
See which products appear eligible for replenishment and roughly when customers may run out.
Connect Shopify
Your real customer data
Altvary can identify the customers behind those opportunities and explain what needs attention.
Pricing
Everything Altvary does, free while we build with our first merchants, with read-only access to your store data.
Growth
$0during early access
Free while we build with our first merchants.
Read-only access to your store data
Questions
Retention intelligence for Shopify beauty and skincare brands. It reads your purchase history and produces one recommended action per customer — who, why, which product, what offer — instead of another dashboard to interpret.
Shopify reports what happened. Altvary decides what to do next about a named customer, and says why. A report needs a person to turn it into an action; a decision already is one.
Klaviyo sends. Altvary decides who is worth sending to and what about. It sits between your Shopify data and your existing retention stack rather than replacing either.
No. Klaviyo is the supported activation channel, and you can also work from the queue and export. Altvary is useful before any channel is connected, because the decisions are the product.
Orders, customers, products and inventory — read-only. Altvary can’t change your products, orders, customers or inventory. The Trust Center: what Altvary reads and how it uses your data →
No. It reads the public product catalog any shopper can see. No account, no Shopify connection, and nothing about a customer, an order or revenue is in what it returns.
Only customers whose Shopify record says they subscribed to marketing. Every other state — never opted in, an unconfirmed double opt-in, opted out, erased, invalid — is treated as no permission, and so is a customer whose consent Altvary has never read.
From the size on the listing and the category’s usage rate, plus the customer’s own interval once there are orders to read. The preview above shows you the product half of that for your own catalog.
Read-only access · Free during early access